If you think that being a driving force -- Executive Editor to be precise -- of Maxim Magazine (Philippines) has its share of perks, then you would probably be right. "If working for a well-respected, highly recognized, multi-media force, attending events that can only be deemed Maxim-worthy, working alongside the most gorgeous women in the world and knowing everyone would kill for your job, well... if those are considered perks, then sign me up for the long haul," says the man himself, Rovilson Fernandez, not without a little charm and a whole lot of glee.

Clearly a man with a lot of passion for whatever he does, Rovilson says though the job is fun, it clearly demands a lot of work. "I know that the editorial team kills themselves at the end of the month," he says with no hint of any exaggeration. "12-14 hours a day of work is fine, but these guys do it for 2 weeks straight, weekends included. What they do is not glamorous, it's heroic."

Rovilson himself needs only about 4 to 5 hours of sleep everyday. He's nonchalant about it. "Maxim's work is 24 hours, especially since we are dealing with different countries and time zones, ideas come to me at the oddest hours," he explains. A lot of this time is spent on the internet, he admits, given Maxim is an international brand with world-class standards that each issue that must adhere to. As to what this exactly comes down to in terms of his workload, Rovilson says without hesitation, "Well, a lot of phone calls, scheduling, writing, reading, lots of Internet usage, emails, photo shoots, meetings, planning, strategizing, dreaming and scheming." Pausing and allowing us to catch up with him, he says, "But in essence, I dip my hands into a lot of 'cookie jars' and work closely with the editorial, sales & advertising and marketing."

He's also been designated as the "face of Maxim Philippines". Not entirely a new experience for Rovilson. You might remember him as the host of such television shows such as the sports-themed Gameplan, which earned him comparisons to cartoon macho character Johnny Bravo. Although Rovilson isn't anywhere as clueless as the animated star, he takes no offense at why people could see similarities. Raised in San Jose, California, Rovilson attended film school, fell in love with Asian Cinema and moved to Manila in 1999. Not finding any openings for directors, he suddenly found himself a travel show host for LAKBAY TV. "Actually, his (Johnny Bravo) over-the-top mannerisms, that staged "corny-American" sound and the hair. I think that's pretty much how I was when I first moved here."

But Rovilson hasn't forgot the discipline and exercise he learned when he was an on-camera talent. Despite the hectic schedule, he goes to the gym every other day in the morning. Though his physique is still impressive and imposing, he says that now he's retired from on-screen work, it's mainly for maintenance.

Relocating to this part of the world -- leaving family and friends behind -- was the most difficult thing he's ever had to do. He is however a warrior. When Rovilson sets his rights on something, his attitude is all-or-nothing. Asked about his burning desire at the moment, he is characteristically gung-ho with his answer.

"I want to make Maxim Philippines an unstoppable multimedia force in Asia, direct a feature and compete in a triathlon." Why?

"Cause I'm a glutton for pain," and that's what keep this 24-hour man going!